About Us
What sets Serenova apart?
We are building a new kind of skincare experience. One where customers do not feel rushed, judged, or confused. Instead, we prioritise education, trust, and safety.
Honest conversations
About what works and what does not.
Science, not sales trends
Treatments based on clinical evidence.
Tailored to your lifestyle
Care that fits you, not a template.
Our brand values
Skincare with Integrity
We put clinical ethics, access, and honesty at the heart of every recommendation. Our goal is simple: safe, evidence based skincare at fair prices, curated by real medical professionals who care about results, not upsells.
Affordable does not mean average. It means honest.
Our story
How Serenova came to be
Serenova was founded by Raphaël Azria and Mr James Temple — a UK registered pharmacist and a practising medical doctor — who joined forces around a shared frustration: that great skincare was too often gated behind hype, high prices and inconsistent advice.
Drawing on years of clinical and pharmaceutical experience, they set out to build something different. A curated skincare shop where every product is chosen for evidence, every recommendation is honest, and every customer is treated as an individual rather than a transaction.
What started as long conversations between a pharmacist and a doctor is now Serenova: medical grade skincare, curated and delivered with the rigour of healthcare.
Private prescribing services are in development and not currently offered. We will share a launch date once the appropriate registrations are in place.