Blog
Skincare, decoded.
Pharmacist-led guides on ingredients, routines and conditions - written without the noise.
medical grade skincare
What is medical grade skincare?
Medical grade skincare uses higher concentrations of proven actives, better delivery systems and clinical testing. Here is what that means in practice, and how it differs from high street products.
Serenova Team · 6 min read
routine
Building a pharmacist-approved skincare routine
A simple, evidence-based framework for building a morning and evening routine that actually works - without the overwhelm.
Raphael Azria, MPharm · 6 min read
actives
Retinoids explained: which one is right for you?
Retinol, retinaldehyde, tretinoin - the retinoid family explained, with guidance on choosing the right strength for your skin.
Raphael Azria, MPharm · 7 min read
spf
SPF: the most important step you are probably skipping
Sunscreen is the single most effective anti-ageing and skin-cancer-prevention product you own. Here is how to use it properly.
Raphael Azria, MPharm · 5 min read