The Serenova brand edit

Ultrasun

Protection is a daily practice.

An SPF number is only part of the decision. Our Ultrasun edit helps you consider texture, intended use and consistent application, with after-sun care kept clearly separate from sun protection.

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A place in your routine

Our perspective

Why Serenova selected Ultrasun

We selected Ultrasun to offer a choice of facial and body sunscreen formats. The useful product is one you can apply generously and reapply as directed. We explain protection as a routine, not a promise that a single application makes sun exposure safe.

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The available Ultrasun edit

Availability reflects the current catalogue.

Suitability & everyday use

Choose with your skin in mind

Choose the labelled protection

Look for UVA and UVB protection on the individual sunscreen label. SPF describes UVB protection under test conditions; it is not a measure of how many hours you can safely stay in the sun.

Apply and reapply

Apply generously before exposure according to the label. Reapply at least every two hours outdoors and after swimming, sweating or towelling. Use shade and protective clothing as well.

After Sun is not SPF

After-sun care is a comfort step after exposure, not sunscreen. It cannot undo UV damage or replace protection. No sunscreen blocks all UV radiation.

Serenova Evidence

What the evidence does, and does not, say

Ingredient and category context

Correct use of broad-spectrum sunscreen reduces UV exposure. Protection depends on the tested formula, the amount applied and reapplication, alongside other protective measures.

Where caution matters

The wider evidence for sun protection does not establish every additional anti-pigmentation, anti-pollution or anti-ageing claim. Check the individual label and product evidence note. We do not promise complete protection or that sunscreen treats pigmentation.

Our product assessments use Well established, Good evidence or Early or emerging. They are not brand-wide ratings, regulatory approvals or guarantees of results.

Explore by concern

A considered next step

For skincare choices, start with your concerns and current routine. For supplement suitability or medicines, speak to our pharmacy team.

A little more clarity

Ultrasun questions, answered

Does SPF50 mean I can stay in the sun longer?

No. SPF is measured under controlled conditions and is not a safe-exposure timer. Use shade, clothing and regular reapplication.

How often should I reapply?

At least every two hours outdoors and after swimming, sweating or towelling, following the individual label. Apply enough to cover exposed areas evenly.

Is After Sun a sunscreen?

No. After Sun has no role as a substitute for SPF, and it does not reverse UV damage.

Is mineral sunscreen always better for sensitive skin?

Not necessarily. Tolerance depends on the whole formulation and your skin. Follow the label and seek advice if products repeatedly irritate you.